spoiledchild skincare
Working as lead copywriter, I helped SpoiledChild—a sustainable skincare line by the unapologetic makeup brand, Il Makiage—prepare for their initial launch. This included supporting creative direction and providing copy for the brand’s website, as well as a brand toolkit and verbal strategy, packaging materials, and PR kits for influencers and collaborators.
The sustainable, anti-aging self care line takes a firm stance on aging—we’re not preventing it, we’re taking control of it. It is an anthem for those who don’t believe in reversing timelines or hiding their age, but embracing it—and embracing full control.
