Beats flex — beats By Dre
2021 Webby Awards Honoree - Branded Entertainment
Wireless. Durable. Affordable. Gen Z’s new favorite headphone.
We created a digital suite of tools that would train and educate employees and consumers alike on the latest Beats product drop—Beats Flex. The interactive experience mirrors the versatility of the product itself, creating a cohesive narrative best told by the lifestyle and product videos below.
Our entire story comes to life through a lifestyle-focused online video. Our diverse cast of Gen-Z creatives each take us throughout their day, highlighting the product features of Beats Flex as they unfold.
In addition to our lifestyle approach, our interactive, digital experiences are used to train and educate both consumers and Apple employees on all the bells and whistles of Beats Flex themselves.
Entire in-app experience and highlight reel below.